Boom Beat

It has been decided that the target audience of boom beat will be between the ages of 16-21. It will be open to both genders because the music that the magazine is based on is listened to by both geneders as much as each other. The 16-21 age group has been decided because this is the age group that listens to the music genre 'hip hop' the most. Furthermore this age group likes to keep up with gossip so it is willing to spend money on magazines. A working class background is were this age group will come from as they are young and will not have large amounts of money to their disposal. The magazine has been priced at £1.99 which is not at all expensive and this age group will be more then happy to buy it. The font that is used the magazine boom beat is very urban and new. This would appeal to this generation because they are enticed by new things and if most are comming from and urban background or even prefer one then they will like the font theme of the magazine which will entice them to buy it. 

To make sure that the magazine would appeal to the target audience of 16-21 year olds many codes and conventions had to be achieved such as in other magazines. For example, for the masthead I had to find a font that would appeal to the young generation between 16-21 years of age. The font that I have found is a very urban one which almost looks like graffiti art. This appeals to young people as graffiti and urban fonts are seen in many advertisement's or even buildings around areas in the country. This is appealing to them because it makes them feel as if the magazine is making an effort to make the read as enjoyable and homely as possible because it relates to them. Furthermore the color's used in my magazine are mostly, black white and red. These colors are associated with many famous hip hop artists in the charts who generally don't wear very bright colors but rather prefer to keep it 'cool' by wearing colors such as black. A clear example of t his is Jay-Z. 

The images used in my magazine should appeal to my target audience because the young boy group who are wearing very urban clothes such as 'nike'. This would relate to the target audience who will also wear a lot of urban sportswear such as nike or adidas. Also the images of the young people looking as if they are having a good time will appeal to the target audience who are young and like to enjoy there lives. It will also offer a sense of diversion from there lives when they are generally doing a lot of school work.